Yagiye akorana cyane nabatanga isoko mu turere dutandukanye, yegeranye uburambe bukabije mubicuruzwa no kubaka ifatika. Ibisabwa byinshi kandi ubuziranenge buri gihe bwahoraga bwo gushaka ikigo cyacu. Imyaka icumi yiterambere yatumye isosiyete ikora buhoro buhoro umukino wumupira. Imiterere yibicuruzwa hamwe nibicuruzwa nkikirango nyamukuru numupira wamaguru na basketball nkibicuruzwa byibanze, mumarushanwa yisoko rikaze, byatsindiye izina ryinshi.
Kuva uruganda rushyiraho ibigo, isosiyete yakoranye n'ibirango byinshi bizwi, nk'imikino Olempike, Nestle, Coca-Cola, kandi ifatanije kugira ngo yitangire ibicuruzwa bya siporo nk'umupira w'amaguru no gucuruza.


